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How a Killer Case Study Can Drastically Improve Your Business
Nobody likes a sleazy sales pitch, right? I don’t know about you, but my mind instantly jumps to the tacky car salesman willing to sell you a lemon at any cost. Chances are, you can spot them ‑ and...
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Welcome Online Marketing Specialists, Chellsea and Daniel
We’re excited to announce the hire of two new Web Marketing Specialists: Chellsea Mastroine and Daniel Bridenstine. Chellsea and Daniel each bring a strong business skill set as well as a wealth of...
View ArticleIntroducing Apoxe Bootcamps
So what is Apoxe, anyway? And why should you care? If you aren’t familiar with it, Apoxe is our content management system here at TKG. And you should care because using it to its maximum potential can...
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TKG Welcomes Michael Perkins as Account Coordinator
Offer up a big hello to Michael Perkins, who has joined TKG as Account Coordinator. Michael specializes in business communication, development and strategic planning and will be a strong asset to our...
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How to Create Engaging Video Content that Gets Results
You’ve probably watched more than your share of video content on the Web. What is it that keeps you coming back for more? We’re not talking about the endless array of cat videos on YouTube, though...
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Is Your Business Keeping Up on Facebook?
In a fast-paced social media world, it’s not just important to stay up to speed; it’s an absolute requirement. The relevancy of your business is critical in the digital landscape, and there’s no place...
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How to Make Your Product Descriptions Unique, Even When Your Products Aren’t
No matter what you sell online, chances are good that someone else is selling it also. And while it may be tempting to simply find someone else selling the same product as you and copy and paste the...
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Are You a Brand Journalist?
A shopping cart full of Shearer Perfection! It was me. It’s true; I was that crazy lady snapping pictures of her shopping cart at the grocery store this weekend. And of the nice endcap display. And,...
View ArticleDon’t Be Content With Your Traditional Content
So what is content, anyway? And I’m not talking about the state of peaceful happiness and satisfaction. Though, I suppose good content should support that. Content has been the buzzword of the...
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What Happened to the Art of Writing?
Sometimes I feel like it’s lost in all of the talk about content. Wait, isn’t content supposed to be about writing? Seems that content is often more about creating buzzwords and catchy titles over...
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